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How to Search for the Right Keywords to Rank

There is no point in creating a website if you don’t optimize it. If you don’t optimize your website, it means that it’s just going to sit online without anyone ever visiting it. This is a bit disheartening and this is where SEO comes in.

Your goal for creating a website is to get traffic, which will, in turn, bring in revenue. Fortunately, there is the power of on-page and off-page SEO to help us. Below, we show you how you can search for the right keywords to rank on Google. Websites such as rank well because they know the right keywords.

List Your Topics
The first thing that you will need to do is make sure that you make a list of the topics that are relevant to your business or website. Listing these topics will help you come up with a list of keywords easily. This will also help you figure out the keywords with the most conversions.

Find Your Keywords
The next thing that you will need to do is make sure that you come up with your keywords. This can be done by narrowing down your main keywords. There are so many free tools that you can use in order to find the most appropriate keywords for your topics.

Find Related Keywords
Related keywords are very important as they will help you with coming up with content, as well as ranking your pages and website. The best way to find related keywords is by searching for a specific keyword on Google. For instance, you may search for “online casino” or “american casino sites” on Google. If you scroll down to the bottom of the page, you will be able to see 8 related keywords. In this case, these may include “online casinos near me” or “online casinos with big wins”. These related keywords will help you structure your headings.

Make Use of Long-Tail Keywords
Long-tail keywords are just as important. These are exact phrases showing how people are searching on Google. Using them guarantees that you offer the exact solution for what people are searching for.

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